In recent times, the social media aspect of motorsport and the Nürburgring have exploded. Now more than ever it is important to have an online presence, especially since these markets are highly receptive to automotive content, and motorsport activities. My social media channels have grown rapidly, and I now feel it’s time to take it to the next level. By this I mean reaching out and identifying possible partners for the future. I believe marketing shouldn’t only be focussed at motorsport based audiences, but also lifestyle/designer brands.